Are you struggling with business automation taking hold within your organization? The right process automations can be created with the best of intentions but without a commitment to the employee experience, your new ideas will not be part of the company culture. Follow these three simple strategies to reap the benefits of process automation throughout your business and to boost employee engagement in the processes. Once you stick to these strategies, your company will reap benefits including increased employee engagement, improved employee productivity, and improved work culture.


#1: Engage the Staff in the Design Process of Business Automations

Consider the scenario of adding a new employee to your ranks. The onboarding of an employee can require the participation of several departments including management, security, human resources, facilities, and more. Rather than passing an employee from one department to another, it would make sense to design a better onboarding program. Engage staff in this design process so they are part of this journey.

Without the involvement of your staff, you are only solving issues from the perspective of management. It’s common for companies to implement automations for employee onboarding, set records for security protocols, and conduct a review process of new hires. While all of these process should improve your business, without employee buy-in your automations will just be another added step. Engaging the staff in the design process of business automations identifies areas where automation can help with business growth and boost your bottom line.


The primary benefit of engaging your staff in process design is the improved company culture. Employees deserve to feel involved in the work they are completing. Every department can benefit from design of automation processes including those spending a considerable amount of time on administrative activities. “With less time wasted on admin…teams can start taking on a more strategic role within the organization and start concentrating on the things that really matter – such as creating a smooth, consistent employee service experience,” says Mark Souter, of ServiceNow which conducted the annual State of Work survey recently.


#2 Iterate and Showcase Business Automations Throughout An Implementation

Business automations need to be iterated and showcased in order to achieve full employee buy-in. From cross-departmental teams to small roll-outs of automations, showcasing throughout the implementation process boosts understanding and acceptance. Too many companies focus their efforts on external systems and customer service, when internal systems can actually improve your bottom line.

You need several champions within the organization or else a process automation will never take hold. The benefits of keeping your employees involved in a transformation project during implementation are:


  • Feeling a sense of ownership over the finished product
  • Promoting a sense of connectivity among departments
  • Encouraging cross-departmental unity and information-sharing
  • Bridging a gap between senior staff and junior members
  • Shifting to a more collaborative and unified company culture


For example, let’s consider the process automation of adding NPS scores to interactions with specific sales professionals. The score measures sentiment toward your company but connecting it to an employee via automation, and then tracking of these numbers leads to significant cultural changes. The only way to make this stick is through iteration — employees should review their scores regularly, managers should flag certain scores, and achievements need to be celebrated. Through iteration and showcasing of benefits, the value of NPS scores and the responsibility of each sales professional will be made apparent.


Intelligent automation for employee support means your staff spends less time trying for figure out tasks and more time working on their actual jobs. Prove a commitment to employee satisfaction while also eliminating routine work via intelligent automation.  


#3 Follow User Experience Principles  

Have you ever visited a website that was not easy to navigate? Was it because you noticed the interface was clunky and didn’t function well? Websites like this were made with easy creation in mind, not with the end-user in mind. Just like in other fields, such as cooking or education, the easiest method is not always the best course of action. Automation should not be rushed, especially from the standpoint of the user experience.


A poor user experience in favor of an easier solution happens so often in business automation there is even a term for this – design debt. Selecting the easiest software concept may end up costing more in the long run after you pay the cost of a complete rework. Don’t just focus on solving a problem but consider the long-term success of your upgrade. Sticking to user experience principles comes with benefits including:


  • Decreasing employee frustration with internal systems
  • Improving the workflow of the average employee
  • Eliminating time lost figuring out a system
  • Building a more cohesive brand and company culture
  • Allowing time to focus on business growth
  • Increasing sales because the end-user is satisfied


Why Should Companies Invest in Automation?

The right automation supports employees rather than replacing them. The benefits of automation are increased employee engagement, improved employee productivity, and improved work culture. For example, think of a human resources manager sifting through a number of resumes. If this was automated the manager wouldn’t need to eliminate people that do not meet minimum requirements and could spend time developing employee programs. Companies should invest in automation to free up their human capital for more important business processes.


Automation allows time for employees to expand their careers, achieve training goals, and build a more integrated work environment. The right business automations for your company has the overall effect of boosting productivity. The advantages of adding new automations to your business include:


  • Boosting connectivity among team members which decreases down time in the office
  • Encouraging collaboration among employees which builds an open workplace and boost employee satisfaction
  • Carefully outlining everyone’s position in a workflow and decreasing confusion among teams
  • Decreasing menial or administrative tasks to free up time for revenue-generating activities
  • Improving quality and predictability of quality for products and services which leads to a better business reputation
  • Knowing you are following restrictions, rules, and regulations so future audits and assessments are less strenuous


Whether you are eliminating administrative tasks or you’ve outlined everyone’s position in a workflow, every benefit of automation ties back to increased productivity.


Automation Efforts Need to Succeed

Employees and customers deserve the best experience possible with your organization. A mutually positive experience boosts your bottom line, builds a loyal customer base, and forms a strong company culture. With the right business automation structure, get an edge against the competition. Three ways intelligent automation can help your employees and your customers are by engaging the staff, showcasing through implementation, and improving user experience principles. Whether you use automation to build an internal help desk or just want to implement a quick security update, involving your staff makes all of the difference in the success of your efforts.

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